Safelincs, The UK's Number One Online Fire Safety Company

We are the UK’s most progressive and customer-focused fire safety provider offering over 6,000 products and services. We pride ourselves on a total commitment to customer satisfaction and have won several customer service awards. We also operate the UK’s largest online fire safety portal, offering not only best quality products at reasonable prices but also making best use of internet technology to offer our customer free services, such as test reminders, free log books and fire risk assessment tools.

Fire Safety Focus

We are at the forefront of innovative fire safety product development and promotes cost-saving products such as service-free extinguishers and environmentally friendly water mist fire extinguishers.

This focus on saving customers money and offering good value with reliable nationwide customer service also won us the national fire safety contract for both the Church of England as well as the Catholic Church in the UK.

View our Mission Statement

Products & Service for Everyone

We supply business customers, public bodies and organisations but also welcome individual end customers. Customers will receive perfect customer care from us whether they purchase one smoke alarm or 10,000.

Our wholesale customers are offered huge trade discounts and a free trade portal branded for them to serve their own customer base with a modern online tool that has been developed by Safelincs specifically for the fire safety industry.

View our Quality Policy

Environmental Protection

We are serious about a greener way of operating and are actively working on minimising our impact on the environment. We use 100% Renewable Electricity and produce most of our energy we use with our 1000sqm Solar PV installation, which generates 146kW of power.

With the help of our manufacturers, we have managed to replace much of the plastic packaging materials and create new packaging materials through the recycling and re-manufacturing of our old cardboard packaging.

How are we Reducing our Environmental Impact?

Certifications and Awards

  • Our extinguisher maintenance operation and engineers are certified by BAFE, the UK’s certification body
  • We are an ISO9001 company and have achieved certification by the British Standards Institute (BSI) for the ISO9001 quality standard
  • We are compliant with the CHAS scheme and listed in their database. This confirms our Health and Systems and Policies conform to current legislation and gives peace of mind when considering us for contracts
  • We were voted the SME National Business Awards Employer of the year 2022
  • We are an approved signatory of the prompt payment code
  • We are a Disability Confident employer, offering equal opportunities for disabled people and providing a fully inclusive and accessible recruitment process

Prompt Payment Code

Approved Signatory

Our Role with the Fire Safety Industry

We sponsor a number of organisations working on the improvement of public fire safety awareness including the Fire Service and Fire Safe websites

Partner to the Industry's Leading Manufacturers

We have developed partnerships with the leading fire safety manufacturers to facilitate increased internet presence for their products and to make their products more accessible to internet customers.

Corporate Memberships

  • FIA (Fire Industry Association) - We are a full member (no 931) of the FIA, the leading fire safety trade association and largest fire training provider
  • British Fire Consortium (BFC) - The BFC are the UK fire safety trade body involved in training of service engineers and industry best practice
  • Fire Protection Association (FPA) - The UK's national fire safety organisation which works to identify and draw attention to the dangers of fire
  • Institute of Directors - The IoD is the UK’s longest running organisation for professional leaders

Joining our Team

Become part of our successful team. We have been growing over 30% year on year for the last 4 years and as a result we are expanding our incredible team.

If you are motivated and resourceful we would like to offer you the possibility to join our company and to become part of our success story. We were voted the SME National Business Awards Employer of the year 2022

See our Current Job Openings

Important Company Details

Company Address

Safelincs Ltd, 33 West Street, Alford, Lincolnshire, LN13 9FX, United Kingdom

Safelincs Ltd Registration Number (England and Wales)


VAT Number

GB 827 6397 88

Dun & Bradstreet D-U-N-S Number:


Carbon Monoxide Poisoning

Many people are unaware of the devastating effects of carbon monoxide poisoning. Carbon Monoxide has no colour, smell or taste and cannot be detected by the human senses. It is extremely dangerous, binding itself to the haemoglobin in red blood cells and preventing them from transporting oxygen around the body.


Estimated Number of Deaths Every Year

According to statistics released by the Office for National Statistics, throughout England and Wales, there are an average of over 60 deaths every year due to accidental exposure to carbon monoxide - up to 45% of which occur in the home.

Source: ONS, User Requested Data, Refs 006780, 007476 & 009122


People Treated for CO Poisoning Every Year

Figures from the Department of Health and Social Care show that there are around 4000 cases of carbon monoxide poisoning treated in A&E Departments across England each year - even mild cases can exacerbate existing conditions such as respiratory illnesses, leading to fatalities.

Source: Department for Health and Social Care


Number of People Hospitalised Every Year

According to the Chief Medical Officer (CMO) for England, around 200 per year are hospitalised in England and Wales as a result of accidental carbon monoxide poisoning.

Source: Department for Health and Social Care


Percentage of UK Households with a CO Alarm

A study of more than 27,000 properties by the Liverpool John Moores University, supported by the Merseyside and West Midlands Fire Services, found that less than 10% of homes have a single carbon monoxide alarm to protect occupants from this deadly gas.

Source: Liverpool John Moores University

Share Your CO Story

We share real-life stories of our customers to help raise awareness of the dangers of carbon monoxide. Hearing about a near miss can sometimes prompt you to think about your own situation and may highlight a risk within your own home.

If you share your CO story with us, and it is posted on our website, we will give you a free carbon monoxide alarm. Help us spread the word and save lives.


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